MONEY ATTITUDE and ONLINE COMPULSIVE BUYING BEHAVIOR

نویسندگان

چکیده

ÖZET
 Teknolojinin gelişmesi, internetin sosyal ve ticari hayatta yaygınlaşması toplumları önemli oranda etkilemiştir. Bu etkileşim online ortamda yeni platformların oluşturulmasına fırsat sağlamıştır. İnsanların birbiriyle yaşadığı hoşça vakit geçirdiği platformlar giderek çeşitlenmiş ancak birçok toplumsal rahatsızlığı beraberinde getirmiştir. çalışmada tüketicilerin para tutumu kompulsif satın alma davranışı arasındaki ilişki incelenmiştir. Ayrıca, bireylerin medya kullanım düzeylerine göre ilgili değişkenlerde ortaya çıkan farklılık araştırılmıştır. Araştırma kapsamında veriler anket tekniği ile elde edilmiştir. Toplamda 430 üniversite öğrencisi formlarını doldurarak katılım sağlamışlardır. Araştırmanın temel sonucu güç-prestij izlenimine önem verenlerin davranışının daha yüksek olduğudur. Ayrıca kadınların fazla gerçekleştirdiği süresi arttıkça da arttığı bulgularına ulaşılmıştır.
 ABSTRACT
 The development of technology and the widespread use internet in social commercial life have affected societies significantly. Although platforms, where people interact a good time, become increasingly diverse, they brought many discomforts. In this research, relationship between consumers' money attitude compulsive buying behavior was examined. addition, difference relevant variables according to media usage levels individuals investigated. Within scope data were obtained by questionnaire technique. A total university students participated filling out questionnaires. main result study is that participants who attach importance impression power-prestige higher behavior. Moreover, it found female performed more as duration increased, increased.

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ژورنال

عنوان ژورنال: Pamukkale i?letme ve bili?im yönetimi dergisi

سال: 2023

ISSN: ['2148-8711']

DOI: https://doi.org/10.47097/piar.1272578